Huron Consulting Group & Healthcare Consultancy Group (Omni-com). Part 3/3.
Can you hear the cutting edge hellscape of PR/comms for Clinical Trial digitisation & recruitment? A 'Sound of Vox doc' funf flog (Fees Log). H/t to Jurassic Carl for the most apt question.
The Stage Close of HCG Dot-com 1.1 Where did the Dot-com of HCG go to in 2012?
The Small Fish, Swallowing Big Fish 2.1 Why Create Huron ‘Consulting Group’ post Enron in 2002? 2.2 How did Huron Invent the Future of Healthcare from 2012?
The Disruptive Diamandis 3.1 Why Engineer Competition & Cooperation in Society & Cells?
The Omni-com Interactive Ad Rabbit Hole
4.1 Where did the Dot-com of HCG-Int pop up from in 2012!?
1. The Stage Close of HCG Dot-com
1.1 Where did the Dot-com of HCG go to in 2012?
By all accounts in 2012, ‘Healthcare Communications Group’ bottom line was at risk by the Elephant Capital debacle of their globalisation partner Clintec International.
It seems that in 2012, the hcg domain at least, was scooped up and parked by ‘Huron Consulting Group’ without displaying a new &or updated registrant. HCG management most likely transferred the domain and thus registrant particulars to Huron Consultancy Group at this time, as of course, they were not a registered entity until 2002. Regardless, Huron and it’s ‘HCG Holdings’ company are relevant to the ‘sound of Vox doc’ and subsequently logged here.
ICANN lookup for hcg dot-com has it created on 4 April 2001 and current registrant as ‘Huron Consulting Group Inc’ of ‘550 W Van Burent St Chicago, IL’. Indeed on wayback for 22 Nov 2012 the discontinued notice appears on hcg dot-com with a hcg_website_03.jpg that contains Hurons’ web page links with their 2013 ‘Huron Consulting Group’ copywrite. By a 1 April 2013 archive, hcg dot-com has all requests redirecting to huronconsultinggroup dot-com.
2.1 Why create Huron ‘Consulting Group’ post Enron in 2002?
Huron ‘Consulting Group’ web domain was created in March 2002 and the business is listed in Delaware and California business searches as: - 19 Mar 2002 Huron Consulting Group (Delaware 3504093) - 19 Mar 2002 Huron Consulting Group Holdings (Delaware 4125069) - 26 Nov 2002 Huron Consulting Group LCC (Delaware) (CA 200234110008 Agent - CT Corporation System), In their subsequent May 2002 press release headlined ‘Former Andersen Partners Form Huron Consulting Group’ it notes:
Twenty-five partners and 250 other professionals from Arthur Andersen LLP, as well as senior executives from other leading firms, have joined to create Huron Consulting Group. Its growth has been funded by a significant equity commitment led by Lake Capital, a Chicago-based private equity firm.
In July 2002 Crain’s Chicago Business reports of Lake Capital equity investor:
The logo on Terence M. Graunke's business card depicts a small fish trying to swallow a big one.
At the time, in October 2001, Arthur Anderson had just gone through dissolution as the 1 of the ‘big 5’ accounting firms in the ‘Enron Scandal’. The Enron bankruptcy filing was cited as the biggest audit failure. A 2004 Beneficial Ownership Securities for Huron Consulting Group Inc [HURN] lists HCG Holdings Llc, Lake Partners Llc, Lake Capital Investment Partners Lp, Lake Capital Management Llc, Lake Capital Partners Lp, Graunke Terence M and Yovovich Paul at the address ‘676 N. Michigan Av Suite 3900 Chicago IL’. The 2005 Schedule 13G for ‘Huron Consulting Group Inc’ filed by ‘HCG Holdings’ classifies it under ‘Services - Management Consulting Services’ at the address ‘550 West Van Buren St, Chicago IL’. What a lot of fishing going on in Chicago!:
duckduckgo.com Lake Capital Logo and www.1000logos.net/enron-logo The last logo designed by Paul Rand
In 2014, T Graunke takes the helm of ‘The Engine Group’ in the UK and steers, disrupts and transforms before resigning in 2018. Following in the footsteps (or fins?) of this ‘HCG Holdings’ little fish leads to ‘ENGINE mhp mischief’ and their PR polarisation of the #NetworkedAge. This is logged next in the ‘sound of Vox Doc’ across the pond. How apt would it be if straight from this horses fishes mouth answers Jurassic Carl’s most apt question of 2024?:
How can MHP, under this ’Mischief for AstraZeneca’ program have BOTH AstraZeneca AND ITV as clients AND have doctors like Dr Ranj & Dr Nighat pushing AstraZeneca vaccines ON ITV?! archive.is/2024.05.02-095… archive.is/mIxaI
2 May 2024 Jurassic Carl Thread https://threadreaderapp.com/thread/1787898452367557048.html
2.2 How did Huron Invent the Future of Healthcare from 2012?
In 2009 Huron, a ‘management consulting firm,’ appointed founding member Jim Roth as CEO to lead the healthcare ‘transformation’. J Roth, with a background in their health and higher education segments, held ‘invite only’ annual ‘Healthcare CEO Forums’ from this time. These were predominantly comprised of major hospital chain CEO’s and discussed such lofty ambitions as ‘Inventing the Future of Healthcare’ in 2012. A copyright footnote on the 2015 forum report ‘Meeting the Challenges of Change’ emphasizes that Huron are neither an accounting &or a law firm. This 2015 forum was held in New Orleans on the 10 year anniversary of Hurricane Katrina specifically to learn from their leaders on how ‘crisis creates alignment’.:
1) From crisis comes opportunity. 2) Never underestimate the power of the human spirit and the will to win. 3) The greatest achievements happen when people unite with common purpose for the greater good.
The Huron Life Science’s ‘Understanding customer behavior and making strategic decisions utilizing ‘Big Data’1 from 2013 is key to understanding the importance of this PR / influence operation of medical communications utilising healthcare data for sales and marketing. It is a concise step by step tech guide on how to aggregate KOL databases (think HCG KOL Network partnered with Clintec-IQVIA from Part 1/3) with other previously siloed data in this ‘big data era’ compliantly! As afforded by the recent ‘Sunshine Act’, the ‘Patient Protection & Affordable Care Act’ and advances in analytical tools to handle large data volumes. It addresses:
1) Impact of Sunshine Act regulations on commercial activity 2) HIPAA concerns 3) Compliance controls over enterprise data 4) Cross-channel challenges
The data is there for the taking, and with care, it can be gathered and analyzed without violating privacy restrictions. Gold mine of information about how their [pharma] products are being talked about and used.:
2013 Understanding customer behavior and making strategic decisions utilizing ‘Big Data’ Fig 1 & 2 huronconsultinggroup.com
In the time of COVID-19, Huron’s Fanny Ip understands that
Generative AI allows systems to take care further by synthesizing relevant care information from many sources to expediate better-informed care decisions.
3.1 Why Engineer Competition and Cooperation in Society and Cells?
The keynote address for the 4th annual Huron Healthcare CEO forum in 2013 was for ‘Insights in Achieving Healthcare Transformation’ given by Peter Diamandis, founder and CEO of the X PRIZE Foundation. P Diamandis is promoted by Huron ‘as working in industries outside healthcare’. In a subsequent interview with President Clinton at the Clinton Global Initiative (CGI) in 2014, P Diamandis explains it’s purpose:
X prize utilises incentive competitions to increase the rate of technological innovations by balancing competition (between teams) and cooperation (within teams) [As] applied to’moonshot’ challenges.
In this 2013 address to hospital CEO’s, P Diamandis sums up very succinctly the future ‘disruption forces’ about to be unleashed on ‘healthcare’ and warns regulatory systems will have to think creatively or be restrained by an outdated system.:
AI: Watson—IBM’s supercomputer and “Jeopardy” champion.. become the definitive consultation resource, available to every patient, physician, and nurse for the cost of electricity. AI: Turn smartphones into diagnostic devices, reducing the need for doctor office visits. Robotics: - helping the elderly perform daily activities -robotic surgery will change operating rooms. Crowdsourcing: Global connectedness will give patients new power—including the ability to post their genome or their hospital bill on the web and get the most advanced, expert advice. 3D Printing: This technology has massive potential to disrupt manufacturing. 3D printing will soon have a major impact on healthcare.
Indeed in Diamandis’s Disruptive 2015 blog he conjures up the powers of IBM Watson again:
Johnson & Johnson is teaching IBM Watson to read and understand scientific papers that detail clinical trial outcomes. Even Apple is partnering with IBM Watson to provide access to health data from mobile apps.
In 2021, P Diamandis’s new company Vaxxinity acquired biotech from older companies previously in the animal vaccine business who were running human-centric spin-offs from the Cayman Islands. This is as per their first annual report in 2021 and has literally, after being very transparent thanks to COVID-19, gone dark. If you are not up to reading an annual report this CEO’s 2023 cheesy analogy on Cheddar Media may help:
So really what we do is we may dress the sheep with a wolf’s head and that’ll trigger parts of the shepherd to say, hey, I’ve got to get on alert, and then I mount an attack to protect my herd. And that’s what we do with the immune system.
Or maybe not, the same host interviews another co-founder in 2024 selling repeated dosing immunotherapies on an annual or quarterly basis to the 50% of the population with chronic dieseases.
4.1 Where did the Dot-com of hcg-int pop up from in 2012!?
Curiously, the hcg-int dot-com domain popped up on 7 Nov 2012, just as the hcg dot-com was discontinued and parked by ‘Huron Consulting Group’. This hcg-int dot-com had a similar look and feel of Healthcare Communications Group ‘persuasive’ medical communications and web tech. However, the HCG ‘agency’ in this instance, stands for Healthcare ‘Consultancy’ Group - ‘An Omnicom Group’ which includes Omnicom Media Group (OMG) and they are so on the Media Pulse!:
HCG has a simple philosophy: Your drug is our client. Our job is to do everything to protect the integrity of the science, the data, and the message.
25 years of specialist-physician relationships and an understanding of what motivates medical professionals to listen and interact, so they can confidently connect with your data.
The current hcg-int dot-com domain ownership details, with a 17 July 2022 update, are registered at ICANN Lookup as HCG at Madison Ave in NY. A 2024 full list of agencies within the Omnicom Group network by winmo includes ‘Healthcare Consultancy Group’ in NY and ‘Omnicom Media Group’ in NY and CA.
Curiously, following the white rabbit down hcg-int’s dot-com ‘Alice of all interactive ad rabbit holes’ from the time of COVID-19 also leads to the ‘sound of Vox doc’ across the pond. We are ‘All in this Together’ afterall, courtesy of hcg-int dot-com - ‘Omni-com Group.’:
Omni- word-forming element meaning ‘all’, from Latin omni-, combining form of omnis ‘all, every, the whole, of every kind’ com- word-forming element usually meaning ‘with, together’ from Latin com, archaic form of classical Latin cum ‘together, together with, in combination’
Welcome to Wonderland - Medical Communications Healthcare Consultancy Group [HCG] 8 Dynamic Agencies One Vision Welcome to the Wonderland of Medical Communications. Drink me. We are the Relentlessly Curious. We are passionate about bringing clients; medicines closer to the patients that need them.
